Fuad Naghiyev: Success in tourism goes beyond visitor numbers

Today, success in tourism is no longer measured solely by the number of tourists visiting a country, Fuad Naghiyev, Chairman of the State Tourism Agency of Azerbaijan, said at the international conference in Baku on Green Tourism in CICA Countries, Report informs.

Naghiyev noted that the criteria for evaluating success in tourism are changing: "Azerbaijan's main goal is not only to showcase its rich natural and cultural heritage, but also to preserve, develop, and pass it on to future generations."