Pashinyan plans to boost Armenia's tourism with global star concerts

Armenia aims to increase tourist arrivals to 3 million annually, Prime Minister Nikol Pashinyan stated while presenting the ruling Civil Contract party's election program, Report informs via Armenpress.

Pashinyan explained that the plan includes hosting at least two concerts by world-famous stars each year, funded through the state budget on a competitive basis.

"We have decided to allocate funds annually from the state budget to organize at least two concerts by global stars in Armenia," he said.

The prime minister emphasized that inviting international performers not only strengthens the country's image but also positively impacts its economy.

He added that such events fully justify themselves: "All our calculations show that when we invest money in these goals, the number of tourists visiting Armenia and the money they spend ensure a complete return on investment."