Kamala Mammadova notes role of media building dialogue between Baku and Yerevan

The role of media in building dialogue between Baku and Yerevan is very important, Kamala Mammadova, editor-in-chief of 1News.az online portal, said at a press conference dedicated to the meeting of civil society experts from Azerbaijan and Armenia under the Peace Bridge Initiative.

Report's correspondent in Gabala quotes Mammadova as saying media was also one of the key topics during today's panel discussions.

"Of course, the role of the media is extremely significant in shaping dialogue and promoting a constructive peace agenda. Since August, after the Washington Summit, this trend has become especially noticeable. With the launch of the Peace Bridge Initiative, the number of materials and interviews featuring Armenian experts in Azerbaijani media - and Azerbaijani experts in Armenian media - has significantly increased.

As colleagues noted, there has been a decrease in hate speech and language of hostility. And this is critically important. It is equally important for the media to convey to society an understanding of what peace is, as many still do not fully grasp its essence. We need to explain what benefits and positive changes a peace agreement will bring. We intend to continue working consistently in this direction," Mammadova emphasized.