UFC Baku event garners 297 million views on social media

TKO Group Holdings, owner of the Ultimate Fighting Championship (UFC), has announced the results of the tournament held in Baku, the Baku City Circuit Operations Company told Report.

It was noted that organizers emphasized the event"s success, noting that the National Gymnastics Arena was filled to capacity and the tournament achieved remarkable results across digital platforms.

Content shared on UFC's official social media accounts generated over 612.9 million impressions, with videos alone reaching 297.3 million views.

Throughout fight week, UFC's official Instagram account, with more than 50 million followers, posted daily updates from Baku, showcasing preparations, fighters, and behind‑the‑scenes moments to a global audience.

For the first time, UFC Fight Night Baku was broadcast live on Paramount+, one of the world's largest streaming platforms, with nearly 80 million subscribers worldwide. The event drew nearly 11,000 spectators from 72 countries and attracted coverage from 114 local and international media representatives.

The tournament took place on June 27. Azerbaijani fighters Tahir Abdullayev defeated Brazil's Jefferson Nascimento, and Farman Hasanov overcame American Eric Nolan. Nazim Sadykhov lost to Brazil's Mateus Camilo, while Rafael Fiziev triumphed in the main bout against Mexico's Manuel Torres.