Apple widens lead in Azerbaijan's mobile market with nearly 24% share

The market share of Apple in Azerbaijan's mobile device market increased by 0.88 percentage points on a monthly basis and by 4.81 percentage points on an annual basis, reaching 23.9%, according to the latest report of the Statcounter agency.

Apple is followed by Samsung with a market share of 23.19%, down 0.96 percentage points on a monthly basis and 5.50 percentage points on an annual basis. Thus, its share has been declining for the 2nd consecutive month (the total decrease amounted to 19.4%).

The market share of Xiaomi, which is third in the ranking of brands, increased by 0.08 percentage points on a monthly basis, while decreasing by 5.46 percentage points on an annual basis, amounting to 18.3%.

In March 2026, the share of unknown brands in Azerbaijan's mobile device market amounted to 24.17%, 0.62 percentage points more compared to the previous month, and 6.91 percentage points more compared to the same period of last year.